Focus Group

I recorded my focus group which consisted of two teenage girls one aged 16 and the other aged 17. I asked them out of the 4 magazine covers I asked the question ''Which magazine intrigues you the most and why?''. The 16 year old chose the VIBE front cover and alerted me that she liked the background that the model had behind her. She liked the way in which the white and yellow text contrasted with the pink floral background made the cover look professional due to the colour use and how the front cover was presented. The colours used on the front cover could also appeal to both sexes.

I also asked if they thought that the yellow and pink were feminine colours?. My focus group also suggested that even though the colour pink has connotations of femininity it can also appeal to men. The colour yellow is considered a unisex colour as well as the colour white which can appeal to everyone even though the background is pink.

The 17 year old said that she liked the VIBE magazine front cover as well as the TRUE front cover as they utilized colours to make them stand out more to its audiences. As even though the TRUE magazine has a black and white effect the Red text makes the overall front cover stand out. This has made me think more about the text I'm going to use and the colours I want to apply to my text.

I also asked my focus group what they thought about the names of the magazines they had chosen. My focus group said they prefer a magazine to be ''short'' as it is catchier.

Overall from this focus group it gave me an opportunity to find out what draws my target audiences attention and what I need to do with my magazine to intrigue my target audience’s attention.

Below are the magazines that my focus group gave responses to.